India Business View is a business news site from India. The prime objective of the client was to be able to enter and present business news in an easy and seamless manner. The site would have various sections based on the type of news and would also have to be Search Engine friendly.
When we planned the website, we wanted a content management system that was easy to build at the start up stage, but can be customized significantly in future. After evaluating other options like Wordpress as a platform, we zeroed in on Drupal. Drupal was an ideal content management system for this site. It gives an excellent framework to enter, categorize and manage content. Seeing the number of online news sites that use Drupal also aided our decision. The site was developed on the foundation of the views, cck, panels and the core taxonomy module.
Thought behind Search Engine friendliness
The content on indiabusinessview.com will be discovered primarily through search engines. This is true of any online news site, for that matter. So, the site had to be search engine friendly, particularly the story page. After finding out which modules would be needed, we implemented some of them to do particular functions. For example, to allow us to insert page titles on all pages and automatically give keywords and meta description for story pages. The initial results have been good with search engines beginning to pick up the initial stories.